The Backlink Specialist will be effective at building relationships with bloggers/influencers using white hat SEO strategies to meet quarterly KPI link targets.


  • Acquire high quality links through hands-on link building outreach

  • Monitor link acquisition performance, extract learnings and make recommendations

  • Using search techniques in Google & other SEO tools to identify potential link opportunities

  • Qualify websites for quality link potential

  • Relay crucial team and business updates to relevant stakeholders


  • A good understanding of SEO fundamentals

  • Strong written & verbal communication

  • Strong coordination skills with the ability to think on their feet

  • Demonstrate a structured and methodical way of working

  • Previous experience documenting work methodology and guidelines

  • Previous experience working in a team-oriented and collaborative environment

  • Proficiency in MS Excel/Google Sheets

  • Have a track record in ‘white-hat’ link building

  • Have project management experience

  • Are good with personalizing emails for relationship building

  • Innovative, inquisitive and effective problem solver

  • Self-motivated and enjoys working in a fast-paced and results driven environment

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